How to find a needle in a haystack?

The problem is not a lack of ideas - companies are usually swimming in them. 

Many organizations have this outlook on innovation: we must generate more and more ideas, and the best will surely rise to the top. 

However, when looking for a needle in a haystack, the best approach is rarely to add more hay!

The goal of your innovation activities should not be to collect as many ideas as possible, but instead to get to the right ideas - the ones that matter most to the people you serve.  And that must be based on uncovering their UNMET needs!

Needs first, and solutions second, is the golden rule of Innovation.