Consideration = Persuasion

Consideration's purpose is simple. It lets you build the argument in favor of your Idea for Change so you can maximize the likelihood of getting support.

The Consideration approach makes the Art of Persuasion a skill, and a habit, we can all acquire. 

Step-by-step, you explain the situation, the problem and the struggles people experience. 

The Consideration process enables you to explain the benefits of change or the consequences of inaction, while also acknowledging that there may be short term discomfort in leaving the status quo.