Business as A Force for Good
We live in a time where information is readily available to us with just a few taps, clicks and keystrokes. This access to information has been great on many fronts - but progress can often time come with some unforeseen setbacks.
Let's look at 2020 and Covid-19. The digital age has made isolation easier with tools like FaceTime and Zoom helping us stay connected. On the other hand, the constant updates on an increasingly alarming situation have been draining.
Yet still, one of the best things the digital age has brought about perhaps is the increased accountability. Especially for thought leaders of tomorrow like governments and businesses. Today let's discuss the role a business plays in being a force for good.
More than ever before, we have access to information - from a company's product to their management and production processes. Social movements have come to the forefront of many discussions and consumers are looking to support brands that align with their socio-political beliefs.
Society is more concerned about the impact of our actions - especially for the future. Sustainability, ethical sourcing, representation, transparency are just a few examples of what the consumer of today is looking for.
Turns out at least 70% of consumers look into a company's efforts towards social and environmental issues. Consumer trends in 2020 are a clear indication that we expect the businesses we buy from to hold themself to a higher standard. Be it on a larger scale like saving the planet or internal aspects such as responsibly treating employees and representation.
It stands to reason then that companies need to re-evaluate what their businesses should look like in this new world. So, how would you go about creating changes at your company to reflect this cultural shift? A reliable method that has picked up traction in recent years is by working towards a B Corporation Certification. Currently, 3500 companies strong in over 70 countries.
You can read more here about B Corps and their processes. The main idea certified B Corps subscribe to is that businesses should be a force for good. After all, who said you can't be purposeful and profitable?
B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability - all while remaining for-profit.
These businesses are accelerating a global culture shift by redefining what success in the business world can and should be as well as building a more inclusive and sustainable economy. Companies that are truly preparing for the future have come to realise that their continuing success is dependent on operating in stable, sustainable societies.
Excellent examples of companies that are thriving and redefining the business world are The Body Shop, Ben & Jerry’s and TOMS. If you went online and did a little research about how to gain a B Corp Certification you may come back with your head spinning a little.
But the process itself is very well documented and explained, and B Corps Impact Assessment platform and “tool set” makes the accreditation process very systematic. In that sense you just, indeed, need the right tools. Consideration is our ideas platform which can act as a stepping stone to your B Corp certification. It is perhaps best seen as a catalyst, whereby employees’ ideas that increase the quality and value of services offered to customers or wellbeing enjoyed by employees are implemented. This naturally increases likelihood of accreditation and with a higher score.
At Consideration, we believe in encouraging an open dialogue for everyone to voice their improvement ideas - in and out of the workplace. Like B Corps, our platform wants to hand the reins over to every stakeholder to seek to influence the present and the future.
We are an idea management software that does more than just collect ideas – we explore your needs and work out the solution with you. Consideration wants to help your business prepare for the future by increasing efficiency and profits through implementable ideas through having intelligent discussions.
Our platform also helps you look and discuss the bigger picture, enabling you to examine an idea or a process – and everything is part of a process! - from all angles. This is employee engagement like you have never seen before.
Curious about how we do this? Request a demo here.